This media play is an interesting look at how one manufacturer is using social media to create buzz within tennis. Not that we don't know this in racquetball. The peice that is missing in racquetball is the end game. There is a stated goal with this media play. The objective is combined with the actual journey.
Simply saying "we are on social" is all well and good, but what about young players? What are you doing for your young players? And how is this being converted for you? How is it turning into growth and profit?